Let's get social!

Within the past year, I've really focused on these story tease videos on my/the TV station's social media platforms (see 3 examples in the video attached to this blog). This week, our EP for digital platforms at KSHB-TV told me that these videos often get 3 times as many views as the story I put on TV every day! It really makes these short web videos more important to my daily workload. I think these videos are especially essential in breaking news situations so we can get the info out to viewers immediately, rather than asking them to wait for our 4PM newscast.